what can you
SAY
that no one else can?My job is to understand you and what sets you apart, then put it into words.
No matter what’s been done before, no one can do it like you can. My job is to hone in on what differentiates you from your competition, then carry it throughout your site — all in your voice.
We’re not creating your website to mimic your competition. We’re creating a website so your audience understands why you’re different.
As you're about to find out, I do things a little differently.
We are our most open, honest selves when speaking freely. For this reason, I will never have a client fill out a questionnaire or hand over already-printed materials when creating their site.
Instead, I interview each one of my clients, for 2–3 hours. This helps me understand who you are, what drives you, and what you hope to accomplish. It helps me emulate your tone and voice, so your copy reads as though it was spoken out loud, by you.
Here's what you get:
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discovery session
Over the course of 2–3 hours, I listen as you describe yourself, your service, and your values. I’ll ask seemingly unrelated questions and those you saw coming, becoming more familiar with your tone and voice.
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3 homepage approaches
There are countless ways to say the exact same thing. I deliver three complete (and completely different) approaches to your homepage, so you can imagine new ways to describe your service.
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homepage review
Tell me what you liked, what you loved, and what you never want to see again. I"Ll weave together a single, second draft to your homepage—and carry the angle throughout the rest of your site.
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2 approaches for each subpage
I write two approaches to each sub page. As with the homepage, we’ll discuss both options before I weave together a finalized, second draft.
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design hand-off
Copy takes a different form when placed into a website wireframe. I hand-off your second draft copy to my designer to bring your words to life.
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final round of edits
Once you see a visual, PDF mock-up of your homepage, we dive into a final round of edits. Now, your site is ready to be built in Wordpress or Squarespace.