The Project

I Am Willing CEO and founder Rumbidzai Mufuka, PhD, became personally invested in estate planning after two family members passed within a one-year span. With no wills in place, the next twelve months were ridden with court cases, family disputes, and calls from collectors — during a time better spent grieving and celebrating life. As a result, I Am Willing is on a mission to encourage 1 million Black Americans to start the conversation around legacy planning. 

I Am Willing hired us to create a bold website to help jumpstart the conversation on estate planning.