Whoam
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Kara McCartney is a copywriting and web design studio serving local businesses, startups, and publicly-traded companies.
We are a small, scrappy team who serves primarily other small, scrappy teams. We love what we do, and believe everyone should enjoy how they spend their nine-to-five. And frankly, our work becomes that much more rewarding when we play a role in bringing our clients' visions to life.
Unlike many design studios, you won't see a coined aesthetic in our portfolio. Instead, each brand is as unique as the organization itself. We strongly believe that if your end website looks like us, not you, we haven't done our jobs.
We encourage all clients to lean into their defining differentiators—why clients work with you, and only you. When you embrace that you're not for everyone, you uncover what truly sets you apart and attract your dream client.
About our founder:
The first website Kara McCartney ever wrote was for a 100-person startup with a $100M valuation. Since then, she’s written copy and designed websites for publicly-traded companies, billion-dollar organizations, government agencies, and mom-and-pop businesses in DC and across the country.
And yet, no matter how many clients Kara works with, she arrives at one conclusion: Thousands of organizations can follow the exact same model, yet no two will approach it the same way.
Kara’s niche lies in helping organizations find their voice. Her unique process of interviewing each individual client allows founders to speak freely, without the worry of self-doubt or judgment. Through these hours-long conversations (and her 12+ pages of notes), she pinpoints a client’s competitive edge—even in the most saturated industries.
A former brand manager and marketing automation specialist, Kara McCartney launched her copywriting and web design studio in 2017. Since then, she’s brought business owners’ sometimes-ambiguous visions to life—first through a Google Doc, then through a line of code. Her favorite sentence to hear from a client? “I knew what I wanted to say…but you found the words to say it!”
Kara often doubles as her clients’ biggest fan, and you’ll often find her cheering on the DC Abortion Fund or reading the Clockout DC newsletter. A proud DC resident, Kara resides in Columbia Heights with her fiancé.