The first website I ever wrote was a 100-employee startup with a $100 million valuation. Since then, I wrote web copy for two Y-Combinator companies and ghost wrote content for ButcherBox, Greenvelope, and TutorMe.
I defined the message for nationally-ranked fitness studios, influencers with six-digit followings, and storefronts that reached $900k in annual revenue. And no matter who you are or what you do, I realize this:
Thousands of people can have the same idea, yet no two individuals will aproach it the same way.
Digging deep into what you do — what you can say that no one else can — is the most painfully frustrating task of any business owner.
My job is to answer the question "What do you do, and how do you it differently than everyone else?"
It takes a lot of questions, a lot of looking inward, to arrive at that answer. But I will say this: Never will you find what makes you unique by looking at someone else, including the market leader in your industry.
An unfathomable number of drafts and conversations led to the following conclusions for clients:
is the only gym in Washington, DC that does not own a single machine, leading to the line, We don’t use machines because we want you to become one.
creates documentaries of your family, illustrated by Moments you’d love to relive, now on replay.
believes being financially stable is just another form of self-care, defined as, Exercising self-care means taking care of your whole self—mind, body, and wallet.
There will never be enough space on a single web page to explain how fascinating I find each of my clients. And three client examples in a bio can’t capture the differentiators between every person I ever had the pleasure of working with.